You don’t hear us on the radio.
Although it started in the South Bronx among African-American and Latino youths in the 70s, hip-hop culture today has transcended all racial and language boundaries. From the slums of France to nationally televised programs in Korea, rappers have emerged as legitimate pop culture stars around the world. Hip-hop’s global movement is diverse, but the face of rap in America remains primarily black brown and white.
Bad Rap follows the lives and careers of four Asian-American rappers trying to break into a world that often treats them as outsiders. Sharing dynamic live performance footage and revealing interviews, these artists turn the most sceptical critics into believers.
From battle rhymes of crowd-favourite Dumbfoundead to the tongue-in-cheek songs of Awkwafina, the unapologetic visuals of Rekstizzy to the conflicted values of Lyricks, the film paints a memorable portrait of artistic passion in the face of an unsung struggle.
“Intimate, provocative” - VICE
"Excellent...a fresh, creative and fulfilling journey" - MASHABLE
"Insightful, eye opening and a true underdog story" - OTAKUS & GEEKS
“Edited with a rhythmic gracefulness that nicely harmonizes with its subjects’ verses and beats, it’s a unique look at the difficulty of achieving stardom and respect in an unresponsive marketplace, and most engaging when investigating questions of legitimacy in the hip-hop (and mainstream American pop-cultural) world” - VARIETY